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3 pts Question 4 Assume a company was deciding whether to send employees to a conference by flying or driving. The comparison
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Answer #1

#The answer will be Differential cost.

  • Differential cost refers to cost of two alternative decisions. Here we have two alternative costs(i.e for flight and driving ) each have incurred costs. So we can measure such costs and can come to conclusion.
  • Sunk cost - this cost which already incurred. In our case the cost are yet to be made . So we can't make decisions through Sunk cost
  • Contribution margin - conclude out of( Sales Less variable cost). It can be a alternative for decision-making but in our case we have to conclude some fixed costs too.
  • Gross margin - Sales revenue a company retains after incurring the direct costs associated with producing the goods it sells, and the services it provides. This was also not preferable for decision-making.
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