Pessimistic |
Expected |
Optimistic |
|
Market Share |
3.9% |
5.0% |
6.1% |
Price/unit |
$2410 |
$2500 |
$2590 |
VC/Unit |
$1980 |
$1550 |
$960 |
Calculation of reak even market size:-
pessimistic Expected Optimistic
Selling price 2410 2500 2590
VC/unit 1980 1550 960
Contribution 430 950 1630
break even market size(in millions) 0.0047 0.0021 0.0012
[break even market size = fixed cost/ contribution)
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