Question

Advertising Metrics 1. Xie Digital, a manufacturer of electronics, is launching a new advertising campaign spanning both print and TV advertising for their new Music Pod. The local market has a population of 23 million adults. The company purchased a one-page newspaper ad in the Daily News generating 2.6 million impressions and costing $98,900. They also purchased a 30-second TV spot for $247,400 with a rating of 14.7 points. a. What population in millions) does a single TV spot reach? b. If Xie Digital purchased two ads each for the newspaper and TV, what are total impressions this company can generate? c. What are the CPMs of Xie Digital's TV advertising and newspaper advertising?

Answer 1

Population (in millions) Single TV spot teach 23 x 14.7140 3.381 millions b. Number of implessivos. company can generate with each for the newspaper and TV [ 2.6 million + 3.381 million] 5,981_million 11,962 million QX C CPM of Xie Digital TV advertising Cost of TV advertising No. of impression TV spot teach X 1000 1 1000 267,400 x 3,381,000 $73. 174 per 1000 people CPM of Xie Digital newspaper advertising Cost of newspaper aduentising No. of impressions newspaper Spot teach X x logo с 98,900 x 1000 2.600.000 $ 38,038 per loro people