Question

1. Suppose that you are the CFO of a Canadian bank that grants loans and renders technical advice to small and medium enterprises, including start-ups. What macroeconomic factors are likely to affect the decisions made by the bank? You are free to cite relevant current examples. What branding strategy would you recommend for your bank ? As the CFO, how would you respond if it is found that one of your client start-ups is working with a foreign company that is heavily involved in corrupt deals with politicians ?

Answer 1

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