Question

Last month when Holiday Creations, Inc., sold 39,000 units, total sales were $287,000, total variable expenses were $226,730,
Data for Hermann Corporation are shown below: Selling price Variable expenses Contribution margin Per Unit $ 90 63 $ 27 Perce
Data for Hermann Corporation are shown below: Selling price Variable expenses Contribution margin Per Unit $ 90 63 $ 27 Perce
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Answer #1

1.

Contribution margin = $287,000 - $226,730

= $60,270

Contribution margin ratio:

= $60,270 / $287,000

= 21%

2.

Estimated change in net operating income:

= $2,400 X 21%

= $504

1-a.

Change in net operating income:

= ($16,200 X 30%) - $8,300

= ($3,440)

Net operating income decrease by $3,440

1-b.

No, the advertising budget should not be increased because the net operating income decrease.

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