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Required:

1-a. How much will net operating income increase (decrease) per month if the monthly advertising budget increases by $9,900 and monthly sales increase by $24,500?

1-b. Should the advertising budget be increased? (Yes/No)?

Required information [The following information applies to the questions displayed below.] Data for Hermann Corporation are s

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Answer #1

1. Net operating income = 24500 - 24500 * 68% - 9900 = ($2060)

Bet operating income decrease by $2060.

1b. No, budget should not be increased.

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