Question

Museum of Springfield

Paul Georgakis is the new media coordinator at the Museum of Springfield.

He is working on the biggest assignment of his career: developing the

website for the museum’s forthcoming new show “Images of Springfield.”

Midwestern Industries is underwriting the exhibit, and museum curator Mary

Weston has told Paul the board of trustees is counting on the exhibit’s success

to open the door to more corporate support. “If that happens we’ll have

a shot at becoming a top-quality regional museum,” Mary tells Paul. “I don’t

have to tell you how important that is to the board of trustees.” Mary might as

well have said, “I don’t have to tell you how important this is to your career.”

Along with Paul, the project team for the website includes four other members. Elaine Dorsch is

the site’s designer. Bringing San Francisco-based Elaine onboard was a coup for Paul. She has created

sites for several world-class organizations, and she took the museum job for a deeply discounted fee

because she grew up in Springfield and wants to give something back to the community. Roger Chilton,

a history professor at the local branch of the state university, is the content expert on the exhibit and the

accompanying website. His specialty is the influence of business and government institutions on underprivileged

groups in nineteenth-century U.S. society. Julia Winger is the corporate liaison with Midwestern

Industries. She has made it clear her company is glad to support the museum and it expects to be recognized

for doing so. “Doing good can help Midwestern Industries do well,” she told Paul. Mary Weston,

Paul’s boss, represents the museum’s administration and board of trustees.

The website project got off to a good start. But lately, several problems have developed. On a practical

level, it has proved almost impossible to get all members to attend the last few meetings. Because

Elaine is based in San Francisco and Julia’s office is in Minneapolis, it has been difficult for both of them

to squeeze in visits to Springfield.

Even more alarming has been the growing tension as it has become clear Roger’s exhibit includes

some disturbing images and stories. Julia recently sent the team an e-mail saying, “Midwestern Industries

isn’t contributing several hundred thousand dollars to upset the community.” Roger replied, “It isn’t a

historian’s job to make people happy.” Paul is growing worried that either Roger or Julia may pull out of

the project, and either scenario would be a disaster.

Finally, it has become clear Elaine views any suggestion for revising her design as an assault on her

artistic talent. “I don’t tell you how to run your museum or Midwestern Industries,” she says. “You’re the

experts in your own fields, and I am in mine. I know what I’m doing, and you just have to trust me.” Paul’s

boss Mary has made it clear she is counting on him to keep the team together and the project on track.

Create SWOT Analysis

Answer 1

SWOT analysis is a conduct to analyze internal and external environment of any business and non- business organization. This analysis comprises four components i.e. strengths, weaknesses, opportunities and threats. ... After that, action plan has been developed based on analyzed factors.

In the above given case SWOT analysis the following are the strengths, weakness, opportunities and treats,

Paul Georgakis is the new media coordinator and that's can be weakness, but if the opportunity of starting from scrach is taken then it can become biggest strength for the organisation. Exhibit’s success is the biggest strength and opportunity.The charitable activity of giving back to the society is the strength.Influence of business and government institutions on underprivileged is the biggest strength of the organisation.

Because

Elaine is based in San Francisco and Julia’s office is in Minneapolis, it has been difficult for both of them these geographical difference is the weakness which should be taken care of.

The growing tension is the treat which needs to be dealth with utmost care.

Difference in opinion among the team member is the weakness and hence should be resolved sitting together for the meeting.

• build on your strengths.
• minimize your weaknesses.
• seize opportunities.
• counteract threats.