Question

need Assignment: First list your results: Ad Campaign Impressions 100,173 Clicks 868 Conversions 26 Conversion Rate 3.00% Revenue 15,330.96 Profits 1,595.58 Email Sent 11,492 Opens 2,069 Open Rate % 18.00% Clicks 104 Conversions 3.15% Revenue 1,906.65 Profits 286.00 ROI % 24.89% Analysis: Advertising Campaign Email Campaign Spending Now you need to analyze the results. Your analysis should include things like how well you did, how you can do better, why you think you got these results based on the decisions you made and any additional insights you find when analyzing the results. Please remember that I am not looking for you to re-state the results. I want insights and understanding on how you got these results. When analyzing the results, remember that it's difficult to tell if you got "good" results without any measuring stick. This is one area missing from the simulation. They ask you, in the video to talk about whether or not you got impressions, clicks, etc. that you thought you should but how to you know? Below I've provided some links to help you analyze whether your results are "good" compared to industry standards. Please be sure to use this in your analysis. Finally, please separate your analysis by the three parts of the assignment. I want an analysis of your ad campaign and a separate analysis of your email campaign, separate from spending.

Answer 1

IMPRESSION CLICKS CONVERSION REVENUE PROFIT PROFIT % ADVERTISING CAMPAIGN 100173 868 26 15330.96 1595.58 10.40 % (1595.58/15330.96 *100) if we compare impression and clicks then this campaign is not working good but Profit is more than 10 % so we can continue this campaign ANALYSIS EMAIL SENT EMAIL OPEN CLICKS CONVERSION REVENUE PROFIT PROFIT % E MAIL CAMPAIGN 11492 2069 104 3.15% 1906.65 286 15% (286/1906.65 * 100) IF WE FOCUS ON CLICKS THEN THIS CAMPAIGN IS NOT BENEFITTED FOR US BECAUSE ONLY 104 CLICKS ARE RECEIVED THROUGH 11492 EMAILS BUT OUR PROFIT IS GOOD i.e. 15 % so we can continue this campaign ANALYSIS