Question

I have created a product for my market entry presentation called "the water walker". This product is a waterproof underwater walker that will cater to the needs of the elderly by allowing them to gain independence and mobility when in the water. I am taking my company internationally in Japan as it has the highest elderly population.  Please answer the following questions.

1. Would you be entering the market with a first-mover advantage or entering an existing market?

2. would manufacturing be held locally in Japan or would there be export tariffs to consider when exporting to Japan for sales?

3. How would things be worked out for the manufacturing process

4. Would transportation costs be high when outsourcing or are all materials acquired locally? B

5. I will market this product through media and advertisements on TV. With that being said, would they be able to purchase these items at a friend's price at department stores in the pool supply section (such as floaties) or in pharmacy locations for “medical use”? Would they be strictly acquired through insurance benefits if the costs are high?

6. Would they fall in the same sector as wheelchairs, walkers, and crutches?

please use a diffrent country other than japan that has a high older population and lots of pools.

Answer 1

Solution:

1. Would you be entering the market with a first-mover advantage or entering an existing market?

An first mover is first into the market, am first movers is an brand which launches the products or services into market 1st due to this the consumer will increase the trust on the product loyalty will be increased and people's will be recognised the brand in the market and first movers will be the 1st into market before competitors enters the market.

2. would manufacturing be held locally in Japan or would there be export tariffs to consider when exporting to Japan for sales?

The manufacturer will be held in Japan because the japan people are 1st in technology so they will manufacture they products there and some products will export from the japan and when the products are manufactured in Japan and sell world wide the sales will be increased due to trust on the products.

3. How would things be worked out for the manufacturing process

There are 3 types of manufacturing process they are as follows:

A. Manufacture or buy small products from other companies which is required

B. Manufacture according to the order placed by the consumer or marketing team.

C. Assemble the products or manufacturer the complete product which is ready to use .

4. Would transportation costs be high when outsourcing or are all materials acquired locally?

Some companies are doing an transportation for free of cost if the products are buyer from such companies the transportation will be less and the material are purchased in near by companies which is in around 20 to 25km the cost will be less and when u go for some more distance such as 100km + or import from other companies the cost will be increased so better to buy in local and who delivered to door step.

5. I will market this product through media and advertisements on TV. With that being said, would they be able to purchase these items at a friend's price at department stores in the pool supply section (such as floaties) or in pharmacy locations for "medical use"? Would they be strictly acquired through insurance benefits if the costs are high?

If the cost are high and for the damage we can claim an insurance benefits because the products cost will be high and the product is water walker we should be careful with children because the tank contain water and when using the walker the breakdown and injury will be more so it should be covered under insurance to safeguard the consumer from such Machine and the product is new to market so it's better to insure the products to.

6. Would they fall in the same sector as wheelchairs, walkers, and crutches?

No the water walker won't fall under wheelchairs, walker and crutches because the water walker is an combination of spa and treadmill in water for the cardio workout for better results.