Which of the following is an approach to long-run pricing decisions?
A.
Opportunistic pricing, which is based on demand and competition. Prices are decreased when demand is weak and
competition is strong and increased when demand is strong and competition is weak.
B.
Cost-based pricing, which asks, "What does it cost us to make this product and, hence, what price should we charge that will recoup our costs and achieve a target return on investment?"
C.
Market-based pricing, an important form of which is target pricing. The market-based approach asks, "Given what our customers want and how our competitors will react to what we do, what price should we charge?"
D.
Both B and C are correct.
Ans D
Both Band C are the approach for the long run price ing decision.
Pricing is a decision area which draws together contributions from. the theories of demand, cost and market structure. The pricing. decision has been the major focus of economic theory in the analysis. of resource allocation, but its position in managerial economics is.
Which of the following is an approach to long-run pricing decisions? A. Opportunistic pricing, which is...
Which of the following statements is true about the factors that affect pricing decisions? Select one: a. Information about competitors' technologies is not useful for pricing decisions. b. Information about a competitor in a perfect market affects pricing decisions. c. Increase in price of a substitute product does not affect pricing decisions. d. Managers must always be aware of the competition when pricing their products
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