Question

1- Center of excellence contracting represents which of the following strategies?

	A.	A market penetration approach
	B.	An active pricing strategy
	C.	A discounting approach
	D.	A flexible pricing approach

2- True or False? A market-share pricing objective is often used when a firm needs to reach an economy-of-scale point.

3- True or False? When a health system implements a narrow network plan to insure consumers, the system is using a market-share pricing objective.

4- True or False? When buyers have a lot of power because they may have consolidated, they can force prices to be lower from suppliers.

5- True or False? Price sensitivity has been found to differ by type of service but not by customer type.

6- True or False? The fact that intermediaries help align supply and demand and that there are more engaged consumers along with restructured prices indicate a true retail market.

Answer 1

1. option C is correct because center of excellence contracting represents discounting approach.

2. True statement , because A market share pricing objective is majorly focussed by a firm when it needs to reach the the significant economy of scale point.

3. Statement is true regarding the implementation of a narrow network plan to insure consumers by using a market-share pricing objective.

4.True statement to  force prices to be at  lower point  from suppliers.

5.False statement as the price sensitivity differ by type of customer.

6. Flase as it represents the indirect channel