Question

Select an Organization that has diversified products/services (For Example UNILEVER, P&G, etc.) and,
a. Analyze the nature of the products/services based on the internal value chain, resources used, market segments served, and Inbound and outbound logistics used. (4 Marks)
b. Based on your analysis of the Products/Services of the organization, IDENTIFY and CATEGORIZE the products/services into related or unrelated diversification categories.
(3 Marks)
c. provide rationale for the categorization of the products/services. (3 Marks)

Conduct brief SWOT analyses of both the organizations. In the SWOT Identify SEPARATELY at least TWO Strengths, Weaknesses, Opportunities, and Threats EACH for the selected organizations. (5 Marks)
b. Based on the SWOT analyses of both the organizations IDENTIFY THREE strategic choices (Such as Market Development, Diversification, Retrenchment Strategies etc.) for each of the organizations. (5 Marks)
c. Based on the Developed Strategic Choices, Compare and Contrast the strategic choices of both the organizations. (2.5 Marks)
d. Briefly discuss the PROS and CONS of the Choices for both the Organizations. (2.5 Marks)
Instructions: It is suggested that choose any of those organizations which are public (as their annual statements are available) or those which have much data available on their website or any other external source.

Answer 1

Organisation ITC Some Produits and Brands of ITC; Ashfu waad, Sunrise foocks, Sunfeoyt, Bingo , Yipee, Food Itemy Candyman REDMI NOTE 5 PRO etc Natur May ket Inbound & used Nara It uses both Personal casu Preodudsy Perfumes , haircane . skin care products Beranded Apparels - wills lifestyle, John Players of Puoducts services Based on Internal value chain Resouces Segments = Outbound Logistics af ITC produits au are mostey Fast moving tangible & to FMCG thbound Logistics are consurning Goods ! Cigarettes Receiving & Storing Resowice: Inputs, Relakonship (land, Building, Papey with suppliers, technology, Employer @ Agro Business Outbound Logistics skill et s Hotels Distribution of produd to end consumes. (b). Identification and categorisation of products/services into Related / Unrelated Diversification categories Categories of Products/Services Products/Services Foods Sun feast Biscuit , Yipee, Pasta, Ashravaad Atta, Bingo chips. Personal care (Hand wash, Food cleaner, Saulon, frama, vivel, Body Oil, Shower Gel, Body wash) Derma fique Stachionery classmate , Papey craft + Matches and Agarbatt Homelites , Mangal deep Sonuices of Room accomodahon Hotels 16.17

(C) ITC in their Rationale for categorisation of products/Semnices: has excelled in diversified segments of products & markets. All categories products, services are doing well particular segments Rationale behind categorisation of productſ Services pg very logical Swot Analysis Strength. O. ITC have huge capabilities Ht has competitive advantage in most of the segments. I bas priu advantage and produit differentiation Weakness ① - High Propotion of Revenues from Tobacco products. 2- Association with Tobacco products affed Image An increase in Tax on Tobacco affects eurenul. low- Opportunities It can make Global Influences also More focus on Innovation development. Strategic Acquisition and Technology Threats : a threat to ITC o - Environment effect can be It should consider market demand Intercifying competition in Ficky Businesses 3 DCDMI NOTE DDO