ZuoTi.Pro
Question

The development of a promotional program focuses on the 4 Ws. What are the 4W's (questions)...

The development of a promotional program focuses on the 4 Ws. What are the 4W's (questions) that need to be asked when developing an integrated marketing communications program?

W Question 1:
W Question 2:
W Question 3:
W Question 4:

business   accounting   
0 0
Add a comment Improve this question Transcribed image text
Next > < Previous
Sort answers by oldest

Homework Answers

Answer #1

W Question 1: What is the objective to be achieved
W Question 2: Who are the Target Customers
W Question 3: What is the available budget to acheive the objective
W Question 4: What to do measure the Success.

0 0
Add a comment
Know the answer?
Add Answer to:
The development of a promotional program focuses on the 4 Ws. What are the 4W's (questions)...
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Log In

Sign Up

Not the answer you're looking for? Ask your own homework help question. Our experts will answer your question WITHIN MINUTES for Free.
Similar Homework Help Questions

  • Intro to Marketing Integrated Marketing Communications Background: Imagine you are a brand manager developing a communications...

    Intro to Marketing Integrated Marketing Communications Background: Imagine you are a brand manager developing a communications mix for your brand. Frequently, marketing communications considerations include things like: 1. Which advertising/promotional vehicles to spend your budget on? 2. At what point in their decision making process do you want to reach the consumer? 3. What is your key demographic and what is the best way to reach that market segment? 4. Do you want to purchase mass reach vehicles or targeted...

  • A marketing approach that emphasizes consistency in the promotional strategy to achieve synergy between its component...

    A marketing approach that emphasizes consistency in the promotional strategy to achieve synergy between its component parts is _______? Question 1 options: Internal marketing Global medicine Social marketing Integrated marketing Marketing strategy Question 2 (1 point) The practice of traveling to another country to obtain medical care is _____? Question 2 options: Internal marketing Global medicine Social marketing Integrated marketing Marketing strategy Question 3 (1 point) _____ is the application of commercial marketing techniques aimed to develop and implement programs...

  • Collect 3-5 examples (attach links) of specialty advertising and promotional materials to serve as example of...

    Collect 3-5 examples (attach links) of specialty advertising and promotional materials to serve as example of (1) customer-oriented advertising, (2) business-to-business advertising and (3) global advertising. These can include cups, shirts, jackets, clocks, etc. Pens/pencils are very common so try to find other types of specialty business items that are given to their clients/customers. Defined as: Specialty Advertising – A promotional product usually imprinted with an advertiser’s name, message, or logo that is distributed free as part of a marketing...

  • question 1 Which of the following is an example of a bottom-up technique for developing promotional...

    question 1 Which of the following is an example of a bottom-up technique for developing promotional budgets? the objective-task method the percentage-of-sales method the competitive-parity method the pull-push method the AIDA method Question 2 In terms of the communication model, ________ is a reaction to a message that helps the source gauge the effectiveness of the message. looping decoding feedback encoding translating Question 3 An office supply store that pays a discounted price when it orders more than 12 metal...

  • Stages in Software Development Process How do you use  this 6 Stages when you developing your program:...

    Stages in Software Development Process How do you use  this 6 Stages when you developing your program: 1. Analyze, 2. Specifications, 3. Design, 4. Implement, 5. Test/Debug, 6. Maintain & Update

  • 1. If someone asked you now “What is social marketing?” what would you briefly say? 2....

    1. If someone asked you now “What is social marketing?” what would you briefly say? 2. What are the 5 social issues that social marketing has addressed most often to date? 3. What are the five major components of a Situation Analysis? 4. Assume you were developing a campaign to increase seatbelt usage in your state. Assume as well that you learned that California had the highest seatbelt usage in the country. What are questions you would ask a program...

  • DISCUSSION QUESTIONS analytics questions you would want to consider in yourlowing adage: "Garbage in, garbage out"?...

    DISCUSSION QUESTIONS analytics questions you would want to consider in yourlowing adage: "Garbage in, garbage out"? 1. Wite a statement outlining the three top big dáta or dat?4. When discussing KDDM, what is the meaning of the fol- work setting. 5. Fig. 23.7 includes 10 components every data governance program should employ. For each component, provide one implication of that component within a healthcare 2. Compare and contrast the types and methods that are available for EDA, predictive, and prescriptive...

  • question 1 what are two issues that Tim might need to consider when ensuring the program...

    question 1 what are two issues that Tim might need to consider when ensuring the program meets the religious needs of members of the community? Questions 2 Tim does not know a lot about existing community access program in the local area and he want to find some general information. what are two sources of information he could use? Questions 3 Tim knows that it will be important to share information about government agencies with people in the program. what...

  • GUI Program Development Activity (C#) You are required to demonstrate the four-stage process of program development:...

    GUI Program Development Activity (C#) You are required to demonstrate the four-stage process of program development: analysis, design, implementation and testing and as such your service is retained as a business analysis to design a simple student grade program. The program should achieve the following objectives: 1. Design an interface and implement the following. 2. Records the students name. 3. Accepts 7 test scores for the student. 4. Calculates the sum of the scores. 5. Calculates the average of the...

  • C++ Practice questions. Need a clear solution with explained for study Question 4: Consider the following...

    C++ Practice questions. Need a clear solution with explained for study Question 4: Consider the following C++ program int x, y, double z x-23; int y=42; int z=13;. x+= x -2; cout<<x<<","<<y<<endl; z=z* 3; y-- cout <<y<","<<z<<endl<<endl; int w; w=x + y + z; W -1 cout << w; Note: - You will need to do multiple computations (calculations throughout this question. - The use of a calculator is not necessary for these simple calculations. - Take your time and...

ADVERTISEMENT
Free Homework Help App
Download From Google Play
Scan Your Homework
to Get Instant Free Answers
Need Online Homework Help?
Ask a Question
Get Answers For Free
Most questions answered within 3 hours.
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT