Question

SWOT natural energy drink

Answer 1

Energy drinks are an interesting drink. It’s basically a method of keeping yourself alert when you’re otherwise ready for bed. It doesn’t get the same positive buzz like nootropics do. Instead, energy drinks have caused several deaths.

And yet, the big brands behind Red Bull, Monster Energy, and Rockstar energy drinks continue to push out products to their niche audiences. There must be a good reason for this, right? But for as many strengths these drinks have, just as many weaknesses or threats await.

Strengths: A concentrated industry

Energy drinks. You either love them or never think about them. But when you walk into your favorite convenience store, you’ll likely see them lined up on the shelf next to the sodas.

Monster, Rockstar, and Red Bull drinks are the most popular in this industry. From catchy slogans like “Red Bull gives you wings” to the colorful, edgy design of the Monster brand, these companies build memorable products that entice customers in their home and the stores.

Weaknesses: The health-conscious crowd says, “No, thanks!”

The health-conscious community doesn’t want energy drinks anywhere near their bodies. Some ingredients and stimulants, like caffeine, are controversial. One day caffeine is deemed OK by health officials, but by the next, some new study claims caffeine can be harmful. So, which is it?

Energy drink companies can’t dictate this information. But they can change up their formulas to shift the conversation. Although they maintain stimulants, most companies have added vitamins (like vitamin b) into their formulas.

Opportunities: Zero sugar alternatives

Many of these energy drink companies are branching into offering alcohol products. It’s a smart move: A bigger audience awaits. People interested in their energy drinks may be more inclined to try an alcohol equivalent and vice versa. We can thank brand loyalty for this.

Such a change allows these companies to connect with more people. Remember how Monster focuses on a niche group of aggressive music and sports lovers? That can easily expand when branching into alcoholic beverages. Perhaps the market will grow or they can target a whole new consumer base.

Threats: An aging generation

Energy drinks are linked to death. The high caffeine and other various ingredients receive the blame. For this reasoning, children and pregnant women are often told to not consume energy drinks because it could be harmful to their bodies. That has spurred public concern regarding the use and consumption of energy drinks. The government may also step in to regulate this market more thoroughly because of these tragic cases.