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Tony Manufacturing produces a single product that sells for $80


Tony Manufacturing produces a single product that sells for $80. Variable costs per unit equal $45. The company expects total fixed costs to be 580,000 for the next month at the projected sales level of 2500 units. In an attempt to improve performance, management is considering a number of alternative actions. Each situation is to be evaluated separately Suppose management believes that a $90,000 increase in the monthly advertising expense will result in a considerable increase in sales. Sales must increase by to justify this additional expenditure? 

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Answer #1
Current Expected Position
Projected Sales Level 2500
Sale Price 80
Variable Cost 45
Contribution Per unit 35
Total Contribution 87500
Estimated Fixed Cost 80000
Profit 7500
Position after change in Fixed Cost
Fixed Cost (80000+90000) 170000
Minimum Required Profit 7500
Contribution Required 177500
Contribution Per Unit 35
Sales Required 5072
Increase in Sales required 2572
Hence, Sales must increase by 2572 units to justify the
additional expenditure on Advertisment.
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