Question

A large FMCG company decides to test market Kora, a new brand of face cleanser, to be launched soon. The company initially distributes a few free samples to some prospective consumers. Later it offers the product to the customers at a discounted price and observes that not only more than seventy percent of the customers are purchasing it but the same number are also satisfied using it. The company keeps using this process 3-4 times to obtain a correct count of the number of people purchasing the product repeatedly. Which of the following testing methods is being used here?

sales-wave research

full test marketing

simulated testing

parallel testing

controlled testing

Answer 1

sales-wave research

In the sales-wave research, the respondents are offered with the products that are inclined to the survey questions asked to them in the initial interview. Based on the above case, since the customers were offered the product at a discounted price and conclusion upon the marketing research was received in successive waves, the above options holds true.