Question

1. While adjusting the setting for his SiriusXM radio on his new Nissan Rogue, Brandon discovered a way to do so that was much easier and less confusing. By posting this information on YouTube and the Lexus users' site, Brandon is creating which type of social value?

A. Social capital

B. Preference formation

2. Which of the following examples would likely require the largest frequency of exposure to create change in the target consumer's purchase decision process?

A. An ad for a pharmaceutical drug shown during the Super Bowl

B. An ad for a pharmaceutical drug shown in a person's Facebook feed

C. An ad for potato chips shown during the Oscars

3. Which of the following is NOT a limitation of the multi-attribute model?

A. The model is compensatory; that is, a high rating on an attribute can compensate for a low rating on another attribute.

B. The model does not account for the relative importance of attributes from the customer's perspective.

C. Focusing on the trade-off between features may create a "features war" among competitive products.

4. Your manager has tasked you with improving the company's ranking in search engines. You decide that the best way to do this is to create content that will make other websites link to your company's site. Your strategy is based on improving

A. Authority

B. Relevance

5. The functional value of a product to a customer is BEST understood by understanding the product's

A. emotional value.

B. benefits.

C. minimum thresholds.

6. During which stage in the buying process will an OBC (Organizational Buying Center) decide whether to make or buy the needed product?

A. Need recognition and benefits sought

B. Request for proposals

Answer 1

1. A. Social capital [because the other people on social media will also be able to learn the process discovered by Brandon]

2. A. An ad for a pharmaceutical drug shown during the Super Bowl [because it a big event and people coming to the event and watching on the television will be able to see the same]

3. C. Focusing on the trade-off between features may create a "features war" among competitive products. [because the model emphasizes the customer's attitude]

4. B. Relevance [because the more relevant the content is the more number of websites will link to the company website]

5. B. benefits [because benefits are what perceived best when a product is purchased]

Note: If you liked the answer please give an Up-vote, this will be quite encouraging for me, thank you!