Question

ON THE JOB: SOLVING COMMUNICATION DILEMMAS AT GOPRO You've joined GoPro's community engagement team, and your job involves a variety of communication tasks across multiple channels. Use what you've learned in the course so far to solve these communication dilemmas. 2. One member of the customer engagement team is retirin and you've been asked to recruit her replacement with someone whose primary responsibility will be blogging Your plan is to send an email message to everyone in the company, providing a brief reminder of the blog's purpo describing the writing style you're looking for, and inviting interested writers to submit sample blog entries for eval Which of the following paragraphs is the best way to d the preferred writing style for the blog? (This message is for 1. You've written a blog post for a competition called "Catch Something Amazing," in which GoPro users can submit "unplanned and unrehearsed" footage of events, performances, or other bits of action they just happen to stumble across while out and about with the GoPro cameras. Which of the following tweets is the best teaser to encourage people to click through to the blog post to read more about the competition? a. You've just caught something amazing on camera-don employees only; it won't be seen by the public.) a. Our best social content connects with thousands of readers because the writing is engaging (people want know real, live human beings, not a faceless corporation to read and respond), personal (readers want to get b. We're not interested in the same old boring stuff. If you c. Did you catch something amazing with your GoPro? d. Enter to win. Competition limited to GoPro users only hoard it; share it caught something amazing, we want to see it Enter to win $500 worth of equipment accessories. (any model) honest (we don't sugar-coat anything or hide from criticism), and friendly (our readers want to enjoy th experience) b. What kind of writing are we looking for? Well, let me tell you exactly what we need. We need writing that above all (a) engaging-it makes people want to read