Question

Discuss how the addition of mobile marketing has added an important dimension to the Internet’s ability to deliver advertising communications to consumers.

Answer 1

A mobile device has rightfully replaced a computer in today’s day and age along with other forms of media which creates the necessary understanding for it being the most confused for of media and from a marketing perspective, it opens up new doors and opportunities for marketers, due to the increased surface area over which they can perform their functions. The synonymous use of the internet with a mobile device lets consumers utilize the internet more freely and efficiently and in a format that is easier to use even with no prior interaction with it. It means that the advertisers primarily direct their advertisements to the customers more openly, make use of smart promotions, and tie ins with mobile-based applications to utilize the platform to its maximum abilities. Since the use of mobile devices is more comfortable for consumers, it also means that more individuals would be using it and thus, with the increased number of consumers viewing and receiving communications in the form of emails, links, in-app advertisements, and through blogs and other medium, markets now have an added layers of utilization increasing the lens through which we view the function of marketing.