Question

How can companies use mobile marketing to reach consumers? Provide two examples of companies that use mobile marketing and the way they use it to reach consumers. Provide examples to support your research.

Answer 1

Generally, mobile marketing is a online or digital marketing strategy of a company which uses the electronic devices to reach customer with the help of SMS, Email, MMS, websites, and social media like facebook, instagram, twitter etc.

Now a days companies will reach the customer easily through the mobile marketing. Because mobile marketing needs very less time to reach the customer and effective use of electronic devices and their function effectively to their marketing.

Generally marketers, use mobile marketing with SMS, website and social media, in which company will send information to customer through Email, SMS or promotion advertisements through the social media.

Due to enhancement of smartphone technology, most of organization uses the smartphone marketing, where companies makes promotional ads and videos about the business and post it to social media which will reach the customer easily with very less time. The cost involved in the mobile marketing is cheap. Since many people uses the social media like facebook, instagram, WhatsApp, twitter etc . Customer can see the company promotions and may show interest in the buying activities.

Mobile marketing is also a type of E-commerce.

Example of companies use the mobile marketing are :

• Amazon : as we know amazon is a multinational e-commece company which will sell kind of products and service to customers. Amazon uses the specific mobile application where it will show the company products and its feature to customers. Customer can easily review the products and feature and then go for buying operation. Amazon also do mobile marketing through E-mail, websites and social media.

Example : Amazon great Indian festival offers in mobile and web applications.

• Zomoto food delivery : zomoto is a famous food delivery service which recently acquire the uber eats. Even zomoto use the mobile web application and android application for the marketing activities. Zomoto company gives out their promotion in youtube ads, social media like facebook, Instagram in which information reach customer all over the world with very less time and cost.

Example : information regarding zomoto coupon codes, offers in restaurants etc through social media like facebook, Instagram etc.