Question

Based on the information in the table below, calculate the CPM (cost per thousand impressions) for...

Based on the information in the table below, calculate the CPM (cost per thousand impressions) for The Super Bowl.

Cash

$14,000

Accounts payable

$42,000

Receivables

70,000

Other current liabilities

28,000

Inventories

280,000

Total CL

$70,000

Total CA

$364,000

Long-term debt

140,000

Net fixed assets

126,000

Common equity

280,000

Total assets

$490,000

Total liabilities and equity

$490,000

Sales

$280,000

Net income

21,000

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Answer #1

CPM (cost per thousand impressions) = (Total amount spent/total measured impressions) * 1000

In other words CPM = total campaign cost/(total no. of impressions/1,000)

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