A salesperson for a surgical device company can often be found supervising its use and coaching a surgeon for hours in an operating room. Conversely, pharmaceutical sales reps spend much of their time in physician office waiting rooms hoping to see a doctor for a few minutes of conversation while they drop off drug samples or lunch. Critique these two different sales models. Which one delivers more value to physicians and the company?
Salesperson for a surgical device company:
The most of the surgical device companies are recruiting most graduate and skillful persons for the sales purpose of surgical devices.
They have the knowledge regarding the surgery purpose and the use of both surgical devices and command over it. They They are well trained to deliver the good knowledge regarding the use of Hospital equipment andand surgical devices.
These sales persons will be useful both to company and the physician's.
Where as Pharmaceutical sales representatives.
These are the persons who are leftleft qualified when compare with the above persons
Just had the knowledge regarding the composition of medications. And don't have command over it. To get rid of this situation they offer to physician drug samples, gifts,dinners etc.,
And when compared with the above persons these Pharmaceutical sales representatives are giving less value to physician and to the company.
A salesperson for a surgical device company can often be found supervising its use and coaching...