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A company is planning an advertising campaign. They plan on purchasing ads on two different television...
Case Problem1 PLANNING AN ADVERTISING CAMPAIGN The Flamingo Grl is an upscale restaurant located in St. Petersburg. Florida. To help plan an advertising campaign for the coming season, Flamingo's...
Case Problem1 PLANNING AN ADVERTISING CAMPAIGN The Flamingo Grl is an upscale restaurant located in St. Petersburg. Florida. To help plan an advertising campaign for the coming season, Flamingo's management team hired the advertising firm of Haskell & Johnson (HJ). The management team requested HJ's recom- mendation concerning how the advertising budget should be distributed across television radio, and online advertisements. The budget has been set at $279,000. In a meeting with Flamingo's management team, HJ consultants provided the following...
8. -1 0. An advertising agency has developed Internet and television ads for a particular usiness. Each Internet ad costs $200 per run and each television ad costs $500 per run. The business does...
8. -1 0. An advertising agency has developed Internet and television ads for a particular usiness. Each Internet ad costs $200 per run and each television ad costs $500 per run. The business does not want the su m of Internet and television ads to be run to exceed 51 times. The agency estimates that each viewing of the Internet ad will reach 1000 people and each airing of the television ad will reach 1500 people. If the total amount...
The Denver advertising agency promoting the new Breem dishwashing detergent wants to get the best exposure...
The Denver advertising agency promoting the new Breem dishwashing detergent wants to get the best exposure possible for the product within the $105,000 advertising budget ceiling placed on it. To do so, the agency needs to decide how much of the budget to spend on each of its two most effective media: (1) television spots during the afternoon hours and (2) large ads in the city's Sunday newspaper. Each television spot costs $3,000; each Sunday newspaper ad costs $1,250. The...
Two Advertising medias are being considered for promotion of a product. Radio ads cost $750 each,...
Two Advertising medias are being considered for promotion of a product. Radio ads cost $750 each, while newspaper ads cost $900 each. The total budget is $12,000 per week. The total number of ads should be at least 14, with at least 4 of each type, and there should be no more than 20 ads in total. The company does not want the number of newspaper ads to exceed the number of radio ads by more than 20 percent. Each...
3. A company is considering three forms of advertising: television, radio, and newspaper. Each television spot...
3. A company is considering three forms of advertising: television, radio, and newspaper. Each television spot costs $3000 and reaches 1000 new potential customers; each radio spot costs $800 and reaches 500 new potential customers; and each newspaper ad costs $250 and reaches 200 new potential customers. The company has three goals- • Spend no more than $25000 on advertising. • Reach at least 30,000 new potential customers. • Run at least 10 television spots. Show that if the goals...
A company has $15,930 available per month for advertising. Newspaper ads cost $210 each and can't...
A company has $15,930 available per month for advertising. Newspaper ads cost $210 each and can't run more than 22 times per month. Radio ads cost $610 each and can't run more than 29 times per month at this price. Each newspaper ad reaches 5250 potential customers, and each radio ad reaches 6600 potential customers. The company wants to maximize the number of ad exposures to potential customers. Use n for number of Newspaper advertisements and r for number of...
A company has $9,670 available per month for advertising. Newspaper ads cost $140 each and can't run more than 20 ti...
A company has $9,670 available per month for advertising. Newspaper ads cost $140 each and can't run more than 20 times per month. Radio ads cost $430 each and can't run more than 27 times per month at this price. Each newspaper ad reaches 5900 potential customers, and each radio ad reaches 6900 potential customers. The company wants to maximize the number of ad exposures to potential customers. Use n for number of Newspaper advertisements and r for number of...
Claire already has employed a leading advertising firm, J & J, to help design a nationwide...
Claire already has employed a leading advertising firm, J & J, to help design a nationwide promotional campaign that will achieve the largest possible exposure for Crunchy Start--a new breakfast serial. Super Grain will pay this firm a fee based on services performed (not to exceed $1 million of the planning budget) and has allocated an additional $4 million for the advertising budget. J & J has identified the three most effective advertising media for this product: Medium 1: Television...
Grazyna owns a restaurant in Bozeman, Montana, called the Bluehorn Buffalo Diner. Her restaurant is very...
Grazyna owns a restaurant in Bozeman, Montana, called the Bluehorn Buffalo Diner. Her restaurant is very popular among Californian Sacramento residents who visit her town and restaurant in large numbers during the summer. With the recent expansion and remodeling of her restaurant, she has decided to run television ads in Sacramento during the winter to promote her renewed restaurant. So, she contacted you because of your position as the television advertising salesperson of a main TV channel in Sacramento. Grazyna...
A consumer appliances company HomeClean Inc. is planning to launch a new handheld vacuum cleaner in...
A consumer appliances company HomeClean Inc. is planning to launch a new handheld vacuum cleaner in the US market. The estimated market size for handheld vacuum cleaners is 10 million units. The company aims to gain a 5% market share in the first year. The company is trying to decide between two major initiatives to acquire new consumers. Plan A – TV advertising. HomeClean Inc. knows from past experience that only 15% of those who saw the ads processed the...
Case Problem1 PLANNING AN ADVERTISING CAMPAIGN The Flamingo Grl is an upscale restaurant located in St. Petersburg. Florida. To help plan an advertising campaign for the coming season, Flamingo's management team hired the advertising firm of Haskell & Johnson (HJ). The management team requested HJ's recom- mendation concerning how the advertising budget should be distributed across television radio, and online advertisements. The budget has been set at $279,000. In a meeting with Flamingo's management team, HJ consultants provided the following...
8. -1 0. An advertising agency has developed Internet and television ads for a particular usiness. Each Internet ad costs $200 per run and each television ad costs $500 per run. The business does not want the su m of Internet and television ads to be run to exceed 51 times. The agency estimates that each viewing of the Internet ad will reach 1000 people and each airing of the television ad will reach 1500 people. If the total amount...
The Denver advertising agency promoting the new Breem dishwashing detergent wants to get the best exposure possible for the product within the $105,000 advertising budget ceiling placed on it. To do so, the agency needs to decide how much of the budget to spend on each of its two most effective media: (1) television spots during the afternoon hours and (2) large ads in the city's Sunday newspaper. Each television spot costs $3,000; each Sunday newspaper ad costs $1,250. The...
3. A company is considering three forms of advertising: television, radio, and newspaper. Each television spot costs $3000 and reaches 1000 new potential customers; each radio spot costs $800 and reaches 500 new potential customers; and each newspaper ad costs $250 and reaches 200 new potential customers. The company has three goals- • Spend no more than $25000 on advertising. • Reach at least 30,000 new potential customers. • Run at least 10 television spots. Show that if the goals...
A company has $15,930 available per month for advertising. Newspaper ads cost $210 each and can't run more than 22 times per month. Radio ads cost $610 each and can't run more than 29 times per month at this price. Each newspaper ad reaches 5250 potential customers, and each radio ad reaches 6600 potential customers. The company wants to maximize the number of ad exposures to potential customers. Use n for number of Newspaper advertisements and r for number of...
Claire already has employed a leading advertising firm, J & J, to help design a nationwide promotional campaign that will achieve the largest possible exposure for Crunchy Start--a new breakfast serial. Super Grain will pay this firm a fee based on services performed (not to exceed $1 million of the planning budget) and has allocated an additional $4 million for the advertising budget. J & J has identified the three most effective advertising media for this product: Medium 1: Television...
Grazyna owns a restaurant in Bozeman, Montana, called the Bluehorn Buffalo Diner. Her restaurant is very popular among Californian Sacramento residents who visit her town and restaurant in large numbers during the summer. With the recent expansion and remodeling of her restaurant, she has decided to run television ads in Sacramento during the winter to promote her renewed restaurant. So, she contacted you because of your position as the television advertising salesperson of a main TV channel in Sacramento. Grazyna...
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