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A firm is contemplating shortening its credit period from 40 to 30 days and believes that,...

A firm is contemplating shortening its credit period from 40 to 30 days and believes that, as result of this change, its average collection period will decline from 45 to 36 days. Bad-debt expenses are expected to decrease from 1.5% to 1% of sales. The firm is currently selling 12,000 units but believes that as result of the proposed change, sales will decline to 10,000 units. The sale price per unit is $56, and the variable cost per unit is $45 . The firm has a required return on equal-risk investments of 25%. Evaluate this decision, and make a recommendation to the firm. (assume a 365-day year).

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