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At Zara company discuss strategic options to use mergers and acquisitions to facilitate vertical integration to...

At Zara company discuss strategic options to use mergers and acquisitions to facilitate vertical integration to strategic advantage and a Blue Ocean strategy.

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The strategic options to use M&A so as to facilitate vertical integration in the Zara company are as follows:

· The company can come up with its own clothing line by acquiring supplier company of breathable fabrics. This will facilitate the company to capitalize on the potential of vertical integration and enhance its competitive advantage.

· The company can acquire a distribution company in a new market. This will facilitate the company’s entry in the new market as well as help it to win customers and enhance its market hold

· The management at Zara can assess the market to see the distribution lags. Accordingly acquiring and integrating new warehouses in new locations will increase the customer responsiveness of the company and enhance its profitability

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