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What are 2 strategic advantages of a forward vertical integration strategy?

What are 2 strategic advantages of a forward vertical integration strategy?

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Answer #1

The two strategic advantages of a forward vertical integration strategy are:

1. Market share: The market share of a firm may increase using a forward vertical integration strategy. It eliminates transportation and transaction costs and further lowers the cost of the product to the company. The lowered cost can be given to customers in terms of increased quality. This would help in increasing customer acquisition and brand loyalty.

2. Competitive advantage: The competitive advantage of the firm may increase over its competitors using a forward vertical integration strategy. The increased control on the distribution channels in the industry and lower cost would help the firm to do better than its industry peers.

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