Has Delta Airlines ever pursued a horizontal integration strategy? What was the strategic reason for pursuing...
Has Delta Airlines ever pursued a horizontal integration strategy? What was the strategic reason for pursuing this strategy?
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Yes. as a horizontal integration strategy, Delta Airlines has merged with Northwest airlines.
The strategic reason is to improve cost structure through synergy and economy of scale, leading to annual benefit of $2 billion. With the merger, Delta had become the only US airline with a full global network with more than 375 destinations across the world
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Has Delta Airlines ever pursued a horizontal integration
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