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What strategy is Southwest Airlines pursuing to compete globally?

What strategy is Southwest Airlines pursuing to compete globally?

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Southwest Airlines pursue the low-cost strategy to compete globally, in which they offer a single class of service at the lowest price, making air travel more affordable. This is a unique competitive advantage which Southwest Airlines has, because of which customers see the value which comes along with the ticket price which eventually leads to an increase in its market share. By pursuing a low-cost provider strategy, Southwest Airlines is able to sustain a distinct advantage over its rivals across the globe.

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