Question

What is a good marketing strategy for Southwest Airlines that addresses the unique dimensions and characteristics of their services?

Answer 1

Solution:

The marketing strategy is the action plan developed to market the business to their consumers for gaining the market share of their implied market. The southwest airlines have been a pioneer in the low-cost carriers and have been very successful in their ability to reduce turnaround times and charge low to their consumers. The concept of low-cost carriers is very much crucial to any marketing strategy for southwest airlines.

Southwest airlines can rely on the word of mouth for their efficient services and rewarding the customers for positive word of mouth conversions. Using the digital media will also serve critical and will involve low costs and returns are often higher. The promotional campaigns giving seasonal discounts overflights to attract more consumers to choose our flights over a competitor. Charging low also helps in attracting low-cost consumers and thus the price-sensitive consumers will often choose the low-cost services.

Hence, the involvement of digital, word of mouth and various promotional campaigns we can design the marketing strategy for the Southwest airlines.