Southwest Airlines focuses on low prices, transparency and customer service. The company also appeals to many...
Southwest Airlines focuses on low prices, transparency and customer service. The company also appeals to many different customers. What strategy is the company employing?
Select one:
A. Focused Differentiation Strategy
B. Focused Low-Cost Strategy
C. Marginal-Cost Strategy
D. Broad Low-Cost Strategy
E. Broad Differentiation Strategy
Homework Answers
Answer = Broad Differentiation Strategy
As explained in question, the differentiating factors - low prices, transparency and customer service are multiple differentiating factors that appeal to a large customer base with different priorities. Southwest is just not focused on cost and hence option B,C and D are ruled out.
Add Answer to:
Southwest Airlines focuses on low prices, transparency and
customer service. The company also appeals to many...
Unlike its competitor, Southwest Airlines, what business-level strategy does Virgin America use? a. Broad low-cost b....
Unlike its competitor, Southwest Airlines, what business-level strategy does Virgin America use? a. Broad low-cost b. Broad differentiation c. Focus low-cost d. Focus differentiation Virgin competes in the same strategic group as which of the following airlines and so would have more difficulty gaining competitive advantage? a. Southwest charges low fares on routes that have little or no in-flight amenities. b. JetBlue controls expenses in order to increase its revenue per passenger mile. c. Delta frequently purchases used aircraft to...
SOUTHWEST AIRLINES: CREATING AN ENTREPRENEURIALCULTUREWhen Southwest Airlines first taxied onto the runway of Dallas’s...
SOUTHWEST AIRLINES: CREATING AN ENTREPRENEURIAL CULTUREWhen Southwest Airlines first taxied onto the runway of Dallas’s Love Field in 1971, industry gurus predicted it would be a short trip to bankruptcy for the Texas-based airline. But the first short-haul, low-fare, high-frequency, point-to-point carrier took a unique idea and made it fly. Today, Southwest Airlines is the most profitable commercial airline in the world based on domestic passengers carried. Southwest has 37,000 employees and operates more than 3,300 flights a day with...
&Yem b No. 3. To reach ealy majority the nighe marketing and market seqmentation have to be use? Select one es N...
&Yem b No. 3. To reach ealy majority the nighe marketing and market seqmentation have to be use? Select one es Nin 4 At which company level resouroes and capabiities are creoted to develop them as distinctve compeencies? Select one a. Business level b. Funcsional level c. Corporate level d. Global level e. Industry level 5. Which statement is incorred when we speak about foous on customer? Select one: . This is the priority of top management b. This is...
Hi can you help me this SOUTHWEST AIRLINES San Antonio lawyer, Herb Kelleher, founded Southwest Airlines...
Hi can you help me this SOUTHWEST AIRLINES San Antonio lawyer, Herb Kelleher, founded Southwest Airlines in 1966 with one of his clients, Rollin King, at a bar in San Antonio. King came up with the idea of starting a low-fare airline and Kelleher liked it. They doodled a plan on a cocktail napkin and Kelleher put up of $10,000 of his own money to get it started. He is now worth more than 2.5 billion dollars. He fought competitors...
Best Buy is the largest consumer electronics retailer in the United States with fiscal 2018 sales...
Best Buy is the largest consumer electronics retailer in the United States with fiscal 2018 sales over $42 billion. The company competes aggressively on price with rivals, such as Costco Wholesale, Sam’s Club, Walmart, and Target, but is also known by consumers for its first-rate customer service. Best Buy customers have commented that the retailer’s sales staff is exceptionally knowledgeable about products and can direct them to the exact location of difficult to find items. Best Buy customers also appreciate...
Will improving customer service result in higher stock prices for the companies providing the better service?...
Will improving customer service result in higher stock prices for the companies providing the better service? "When a company's satisfaction score has improved over the prior year's results and is above the national average (currently 75.7), studies show its shares have a good chance of outperforming the broad stock market in the long run." The following satisfaction scores of three companies for the 4th quarters of two previous years were obtained from the America Customer Satisfaction Index. Assume that the...
Will improving customer service result in higher stock prices for the companies providing the better service?...
Will improving customer service result in higher stock prices for the companies providing the better service? “When a company’s satisfaction score has improved over the prior year’s results and is above the national average (75.7), studies show its shares have a good chance of outperforming the broad stock market in the long run.” The following satisfaction scores of three companies for the 4th quarters of two previous years were obtained from the American Customer Satisfaction Index. Assume that the scores...
Will improving customer service result in higher stock prices for the companies providing the better service?...
Will improving customer service result in higher stock prices for the companies providing the better service? "When a company's satisfaction score has improved over the prior year's results and is above the national average (currently 75.7), studies show its shares have good chance of outperforming the broad stock market in the long run." The following satisfaction scores of three poll of 56 customers from each company companies for the 4th quarters of two previous years were obtained from the American...
1. Segmenting markets means that a company is ________. Select one: A. identifying and calculating the...
1. Segmenting markets means that a company is ________. Select one: A. identifying and calculating the churn rate in different markets B. selecting the markets to attack in the marketplace C. identifying the customers who have frequently purchased competitor's products or services D. dividing the market into meaningful smaller markets based upon common characteristics E. selecting a corporate position to communicate to potential customers 2. Demographic segmentation is one of the most popular segmentation approaches because ________. Select one: A....
An agreement between Nike and Adidas to raise prices of the track shoes that each company...
An agreement between Nike and Adidas to raise prices of the track shoes that each company produces by 50 percent is an example of a collusive agreement, and economists generally agree that a this agreement is not in the best interest of society because the price of track shoes is significantly above marginal cost. b this agreement is in the best interest of society because the quantity of track shoes bought and sold is significantly less than the quantity that...
&Yem b No. 3. To reach ealy majority the nighe marketing and market seqmentation have to be use? Select one es Nin 4 At which company level resouroes and capabiities are creoted to develop them as distinctve compeencies? Select one a. Business level b. Funcsional level c. Corporate level d. Global level e. Industry level 5. Which statement is incorred when we speak about foous on customer? Select one: . This is the priority of top management b. This is...
Will improving customer service result in higher stock prices for the companies providing the better service? "When a company's satisfaction score has improved over the prior year's results and is above the national average (currently 75.7), studies show its shares have a good chance of outperforming the broad stock market in the long run." The following satisfaction scores of three companies for the 4th quarters of two previous years were obtained from the America Customer Satisfaction Index. Assume that the...
Will improving customer service result in higher stock prices for the companies providing the better service? "When a company's satisfaction score has improved over the prior year's results and is above the national average (currently 75.7), studies show its shares have good chance of outperforming the broad stock market in the long run." The following satisfaction scores of three poll of 56 customers from each company companies for the 4th quarters of two previous years were obtained from the American...
Most questions answered within 3 hours.
-
Six years of quarterly data of a seasonally adjusted series are
used to estimate a linear...
asked 10 minutes ago -
Which of the following is not an ecological model used
to foster behavior change?
PRECEDE-PROCEED Model...
asked 13 minutes ago -
On the Apollo 14 mission to the moon, astronaut Alan Shepard hit
a golf ball with...
asked 10 minutes ago -
What are John’s potential claims if he is terminated
this week?
John is a 54-year-old man...
asked 23 minutes ago -
A (8.5) cm tall object is placed at a distance of (14.2) cm from
a convex...
asked 32 minutes ago -
(2) For the following questions, consider a data set that
exhibits a normal distribution. Report the...
asked 33 minutes ago -
What exactly is an information system? How does it work" What
are its people organization,
...
asked 34 minutes ago -
The Food Marketing Institute shows that 17% of households spend
more than $100 per week on...
asked 43 minutes ago -
Go to NCBI BLAST search web page
1st search: GEKDLRRAKDINQEVYNF
2nd search: PTSQRLQLLEPFDK
3rd search: GEKDLRRAKDINQEVYNF...
asked 47 minutes ago -
Explain how each of the following three conditions could be a
red flag for a register...
asked 52 minutes ago -
In a two-way factorial ANOVA, the final F-ratio for
factor AxB is determined by dividing _____...
asked 1 hour ago -
Show your solutions for answer.
4. An aqueous solution contains 9.21 g of
K4Fe(CN)6 in a...
asked 52 minutes ago