Question

What type of diversification strategy is Google pursuing? (related - unrelated - other) What organizational structure has Google deployed? explain your answers

Answer 1

Google follows related diversification.

Related diversification happens once a firm moves into a brand new trade that has vital similarities with the firm’s existing trade or business lines. Since Google is within the data business, in 2014 it purchased Titan part, a maker of solar-powered drones, AN example of connected diversification.

Google includes a cross-functional organizational structure, that is technically a matrix company structure with a substantial degree of flatness. This flatness may be a process structural feature that supports the company’s growth and aggressiveness. the most characteristics of Google’s company structure square measure as follows:

1. Function based
2. Product based
3. Flatness

Google’s company structure uses operate as a basis for grouping staff. for instance, the corporate incorporates a Sales Operations cluster, associate Engineering cluster, and a Product Management cluster, among others. The business conjointly uses product as basis for grouping staff. for example, the corporate teams staff for developing picture element devices. Google LLC conjointly maintains teams for alternative product. Additionally, the company’s company structure has wide flatness. A flat structure structure means Google’s staff, groups or teams will bypass middle management and communicate directly with higher management. supported the flatness of the company structure, staff will meet and share info across groups.