Question

What does the Tesla Motor's strategy, mission, and organizational structure say about the company?

What are the positive aspects of the strategy, mission, and organizational structure?

What are the company’s short-term and long-term goals?

What are ways to improve the strategy, mission, and organizational structure?

Answer 1

1.1 Strategy of Tesla Motors
They have a generic strategy of competition that is broad differentiation. This strategy forms a competitive advantage which is based on the formation of products that differentiate the company from other competitive firms in the same industry. For instance, Tesla's products are competitive a they integrate environment friendly and advanced technology, considering the fact that a vast majority of vehicles today utilise 'internal combustion engines'. In using this competitive general strategy, the company attracts all prospective customers, who are now very much attracted in environmentally friendly products.

1.2 Mission
The mission statement is repeated a lot by Elon Musk: “to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.”

1.3 Organisational Structure
The Company has a U-form (unitary) of an organisational structure. This means that the company consists of a structural group of people for engineering, and another for sales and service. and so on.

2.1 The positive aspects of Tesla's strategy and mission is that both of them are environmentally inclined. Their products are more environment friendly than any of their competitors. This proves that they are doing there bit towards the earth and want to create a difference by their products.

3.1 Tesla's long term goal is to accelerate the world's transition towards sustainable energy.
Their short term goal is to complete Tesla's infamous Gigafactory.

4.1 There is nothing that can be changed in their strategies, mission or organisation structure as Tesla has been consistently proving themselves to be advancing towards environment friendly products and never stop updating their technology.