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Compulsory Essay – 40% (2-3 pages for the test) The rise in the number of media...

Compulsory Essay – 40% (2-3 pages for the test)

The rise in the number of media and the amount of advertising taking place has increased the problem of clutter.

What pressure does this place on today’s marketing communicators and how are they responding to it?

business   Operations-Management   
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Answer #1

The rise in the number of media and the amount of advertising taking place has increased the problem of clutter because of the mispresentation and confusing advertising practices. Today Companies are engaging in bysbusin practices which are only market maximization and profit making activities.

Customers and public is much more confused and they are thinking that product quality has no place only marking can boost the demand. Marketing communicators are very much facing the panic situations in market and actively working on assuring the customers regarding their products. Marketing communicators are facing the challenges to making understanding to customers regarding the products and services.

Marketing communicators are practicing to promote the product in the different ways and working on product differentiation strategies. Marketing communicators are facing huge challenges while responding to such activities.

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