Question

the marginal cost of advertising is $40 and you determine that there are two types of franchisees with different

marginal benefit from advertising functions:

a) Calculate the amount of advertising that would be done by each of the franchisee types if they choose their own advertisinc) Explain two ways that you might charge the franchisees for this centrally- organised advertising. (3 marks) d) Explain how

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Answer #1

mc=40 MBH = 100 - 209 MBL = 40 - 89 (a) If They choose their own Advertising Then amount oy advertising will be Acuiclclod asAlvertising done by H type will be 3. [ Type 0. (b) If they would encouraged to pay for Centrany organised Advertising Then Qyou haven't provide marginal benefits functions but from previous quetion i am able to answer this .

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