6) Groth Hotels Group has received a lot of reviews on Trip Advisor from its hotel...
6)
Groth Hotels Group has received a lot of reviews on Trip Advisor from its hotel guests, and is interested in what the guests are saying, and how positive and negative their reviews are. Which of the following should Groth Hotels Group use to find this out?
| A. |
Sentiment analysis |
|
| B. |
Bounce analysis |
|
| C. |
Keyword analysis |
|
| D. |
Click path analysis |
|
| E. |
Need recognition analysis |
Homework Answers
A. sentiment analysis
This is referred to as sentiment analysis based on which the actual sentiment of the guests are determined accordingly based on their reviews that they have provided and the impact of the same as well.
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