Question

Here is my research qusestions I just need a quick summary (If I ask those two questions, not many people will know enough about BWW strategy ( I might have some non- respondents) so I need help to have a brief paragraph right before those questions for the marketing strategy.)

Research Question 1: Research study to understand the approach adopted by Buffalo Wild Wing’s to come up with innovative flavor combinations and new items on their menu and how is the pricing decided.

Domain of Research interest: The domain of interest is to understand the approach or methodology adopted by the company to quench the ever-changing consumer’s taste and preference

Research Question 2: Evaluation of the Buffalo Wild Wing’s marketing strategy to maintain its competitive advantage

Domain of Research interest: To have an understanding of how Buffalo Wild Wing’s is using the various marketing modes to maintain its foothold in the competitive world.

If I ask those two questions, not many people will know enough about BWW strategy ( I might have some non- respondents) so I need help to have a brief paragraph right before those questions for the marketing strategy.

Answer 1

Brief Introduction:-

Buffalo Wild Wings is an American casual dining restaurant and sports bar franchise specialising in Buffalo wings & sauces.The company, which was founded in 1982 by Jim Disbrow and Scott Lowery, is also known as BW3—and by its previous name, Buffalo Wild Wings & Weck.Their mission is to WOW people every day!by achieving the highest level of satisfaction with an extraordinary focus on friendly service, food, fun and value.

Features include:

• LED screens to replace projectors for better viewing in higher natural light
• bars separate from dining sections
• acoustics that reduce vibrations and allow conversation
• skylights that allow natural light, thus increasing the overall light levels

Strategies:-

key Strategies:-

1. although the chain was selling platters with fewer wings, the individual pieces were bigger, so customers were getting the same value.

2. Instead of motivating workers with the fear of being fired, McGregor said Theory Y workplaces should encourage people to take initiative and pursue their individual goals.

3. inspiring managers everywhere to push their workers to pursue self-actualization alongside the goals of the company.

STRENGTHS of Buffalo Wild Wings: -

• Customer Experience: In order to make it a fun place to hang out the restaurants have live tv coverage of current sporting events and they are allowed to play trivia games on tablets in their tables while being served.
• Target Segment: ts teams. In order to enhance their experience and to ensure that they get to dine and enjoy sporting events of their choice which they cannot afford to have on a regular basis at home, the restaurant has flat screen TVs and the subscription to premium cable channels.
• Complete sports bar experience: Buffalo Wild Wings tries to create the feel of being in a stadium and watching a sporting event live at a fraction of what a customer would need to pay for the real thing while also having food and drink.
• Beer: In addition to being a sports bar, Buffalo Wild Wings is also the country’s biggest pourer of draft beer. The company takes a lot of care in how the service elements of beer like the measurement, pouring and serving of the drink happens.

Weaknesses of Buffalo Wild Wings are :

• Changing customer trends: today customer has multiple options to eat from home through online delivery services which can be even ordered through smartphones.
• Low penetration: In comparison to competitors like Chilis and TGIF, Buffalo Wild Wings ha lower penetration in countries other than the USA and in most of the other countries the outlets are only in top cities.
• High costs: Buffalo Wild Wings relies a lot on the customer experience where the sports bar replicates the experience of being in a stadium which mandates expensive televisions, screens, cable channel subscriptions and plush seating all of which are expensive to maintain.
• Low focus on the menu: Buffalo Wild Wings is focused more on the experience than their food and there are a lot of poor reviews about the quality and taste of the food they serve.

Opportunities include :

• Globalisation of food preferences: With the growing popularity of internet the boundaries of geographies and cultures have faded. Even in eating people have started becoming more aware of global cuisines and prefer to experiment with new tastes which is a huge opportunity for casual dining chains.

Threats include:

• Competition: Some of the major competitors of Buffalo Wild Wings are TGIF, Chilis, Red Lobster, Olive Garden and Apple Bee.