Question

Keurig: From David to Goliath: The Challenge of Gaining and Maintaining Marketplace Leadership

a. Identify Keurig’s business-level strategy. Has the company’s business-level strategy been successful?

Answer 1

Keurig’s business level strategy is directly based on providing differentiation. Their organisational structure directly focuses on building the brands as well as diversification of their product lines by maintaining the high quality profitability from their business. This is what are the most influential brands in their specific operating segment in United States of America and Canada which is also expanding its business to the high profit gaining countries such as India and China. By consistently implementing new technology and providing brewing platforms which have extensive additional technological availability and expansion of the seals in the industry by selectively or impulsively seeking the opportunity.
Their main motive includes expanding the business in United States and setting up as a premium brand in Canada as well as United States of America. Buy manufacturing through owned and partner brand offerings, company has successfully created an expansion to its current channels. Consistent development of new and innovative beverage systems and technologies as well as implementation of state of the art brewing system.

Definitely company has opportunities in developing countries where availability of market is used as well as implementation and collaboration with different service providers have also been a positive approach for the specific organisation. This type of availability of business level strategy helps the company to maintain profits and to create new research and development in Brewing industry creating a better impact on the overall availability of coffee hardware and improving its serviceability.

Company is being successful in all of its operating environment due to high quality service provision as well as implementation of using high quality materials in manufacturing their products. These materials separate its identity from other brands operating in the same market environment and provides consistent strategic success in National as well as international market.