The Coca-Cola acquisition of its bottlers failed because A) Coca-Cola had valuable competencies. B) the bottling...
The Coca-Cola acquisition of its bottlers failed because
A) Coca-Cola had valuable competencies.
B) the bottling business required too much capital investment and time.
C) consumers consumed less because the distribution channel changed.
D) Coca-Cola spent less money on the distribution of concentrates and syrups.
Homework Answers
1. B. The bottling business required too much capital investment and time
Coca-Cola's initiative for vertical integration required it to buy its bottling partners which had a high capital investment and even though coca-cola tried to attempt and buy its partners, it had to sell them eventually to maintain operation due to the high cost of acquisition.
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