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4. John has a weather station at his house. He has been keeping track of the...
4. Perform a SWOT analysis for Fitbit. Based on your
assessment of these, what are some strategic options for Fitbit
going forward?
5. Analyze the company’s financial performance. Do trends
suggest that Fitbit’s strategy is working?
6.What recommendations would you make to Fitbit management to
address the most important strategic issues facing the
company?
Fitbit, Inc., in 2017: Can Revive Its Strategy and It Reverse Mounting Losses? connect ROCHELLE R. BRUNSON Baylor University MARLENE M. REED Baylor University in the...
SYNOPSIS The product manager for coffee development at Kraft Canada must decide whether to introduce the company's new line of single-serve coffee pods or to await results from the product's launch in the United States. Key strategic decisions include choosing the target market to focus on and determining the value proposition to emphasize. Important questions are also raised in regard to how the new product should be branded, the flavors to offer, whether Kraft should use traditional distribution channels or...