Question

Organizational buyers, like consumers, engage in a decision process when selecting products and services. In many instances, several people in the organization participate in the buying process. The individuals in this group, called a buying center, share common goals risks, and knowledge important to purchase decisions. The number of people in the buying center largely depends on the specific buying situation. Researchers who have studied organizational buying identify three types of buying situations, called buy classes. These buy classes vary from the routine reorder, or straight rebuy, to the completely new purchase, termed the new buy. In between these extremes is the modified rebuy. points 03:38:12 Hover over the items to read each statement. Then click and drag the examples to the correct buy-class situation eBook References Service trucks Solar panels Shipping crane Buy-Class Situation New Buy Straight Reby Modified Rebuy Legal pads and pens Record-keeping software Copier paper

Answer 1

New buy: It is not routine purchase, it is purchase of goods and service for the first time. Further it requires involvement in buying decision as the buyer does not have much experience w.r.t the item. Straight Rebuy: These are consumables material, for which purchase manager know which kind of material needed. It is routine purchase and requires less involvement. Modified Rebuy: It is not routine purchase, but company may have past experience about the requirements and details about suppliers. It only affects limited people in organization hence requires some support of other departments to purchase manager also to make such purchase The following are the products that are matched with the correct buy-class situation: New buy Shipping crane Solar panels Buy-Class Situation Staright Rebuy Legal pads and pens Copier paper Modified Rebuy Service trucks Record-keeping software