Question

A newly formed firm must decide on a plant location. There are two alternatives under consideration:...

A newly formed firm must decide on a plant location. There are two alternatives under consideration: locate near the major raw materials or locate near the major customers. Locating near the raw materials will result in lower fixed and variable costs than locating near the market, but the owners believe there would be a loss in sales volume because customers tend to favor local suppliers. Revenue per unit will be $181 in either case.


Omaha Kansas City
  Annual fixed costs ($ millions) $ 1.1     $ 1.1      
  Variable cost per unit $ 32     $ 46      
  Expected annual demand (units) 9,625     10,825     
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Answer #1

Omaha

Profit = Revenue - Expense

= 181*9625 - (1100000 + 32*9625)

= $334125

Kansas City

Profit = 181*10825 - (1100000 + 46*10825)

= $361375

Kansas City should be selected based on the higher profit generated.

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