Question

Starbucks entered a partnership with Keurig Green Mountain to sell K-Cup single-serving coffee packs. Because Starbucks ____________, it was prepared for this shift in its marketing environment.

A. optimized its distribution by adding local outlets in grocery stores.

B. noticed the change in the demographics of coffee and tea drinkers in general.

C. Added more in-store displays

D. Shifted funds from product development to advertising

E. Tracked as part of its ongoing environmental scanning activities, the percentage of households with single cup brewers.

Answer 1

1. E. Tracked as part of its ongoing environmental scanning activities, the percentage of households with single-cup brewers

When we consider Starbuck' decision, we can say that in order to cater to the needs of single-cup brewers in various households, they entered the partnership in order to fill the particular niche area of demand that no other company was currently focused on at this scale.

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