Question

What are some of the major factors that employers should take into account when selecting the media for their recruiting messages? When are highly personal approaches more appropriate, and when are more general approaches more appropriate?

Answer 1

The major factors that employers should take into account before getting to select media indeed include the transparency level the media offers and also the impact with which it can reach the people. Apart from that, it should also consider how effective the media was in the past while promoting other events on the whole and how it evolved as well. Highly personal approaches are more appropriate when you target a particular group of people whereas highly general approaches are appropriate when you target general public in your advertisements on the whole.