Question

• When answering the following questions, consider the company known as Haribo.

• Some questions may pertain to one of Haribo's specific products--for these more specific questions, please only consider Haribo Goldbears.

HARIBO GOLDBEARS Original since/depuis 1922 KIDS AND GROWN-UPS LOVE IT S0 HARIBO, CEST BEAU LA VIE, GUMMY CANDIES/CONFISERIE GELIFIÉE 175 g

Answer 1

In this condition company should used extensive promotional strategy including social media advertisement program where targeted customer can be easily defined and overall cost of operation can be also heavily decrease. Implementation of an advertisement strategy where promotional stalls are available inside the malls and other places of selling would be the most appropriate way of creating an influence on the customers. Providing coupons as well as reward and loyalty points by providing in pack coupon codes would also be a better approach this is specific condition as this would increase the overall adaptability as well as efficiency of the specific system in the respective environment.

Consistently working with the sponsorship and sponsoring different events in the specific criteria as well as a sponsoring traditional media programs would also be an approach of advertising the specific product at a very wide level. Definitely implementation of social media promotional program would be the most beneficial information and development program that to be used by the specific Organisation in its respective environment. This program would enable the company to maintain water quality of a standard in Operation while keeping the overall cost low, it would be the most beneficial way of operation.

Using Integrated Marketing communication for the specific organisation would also be a major approach in increasing its influence at different levels. Availability of influence for the specific brand would be increased by using Integrated Marketing Communication for proper advertisement and other techniques that should be implemented in the structure of operation for the specific brand. Using push strategy in the respective environment would be the most adequate way of increasing its influence in the respective market. By consistently increasing the level of availability of the specific brand in different stores and Markets would enable it to create a strong brand identity as well as provided good level of support to its business operations.