Question

Marco and Daisy run a toy store named “Twinkle Toyland” in San Diego. To monitor and manage the growing demand for their toys and serve customers more efficiently, they started a website with online ordering and payment facilities. They also created a Facebook fan page for their business. This is an example of the:

A Traditional marketing concept

B Societal marketing concept

C Holistic marketing concept

D Functional marketing concept

Answer 1

Solution:

Option B

The societal marketing concept states that a company should undertake activities that are necessary for the business to serve its customers effectively as well as satisfying the needs of the business itself. here, building an online platform to facilitate ordering and payment of product as well as creating facebook page is devoted towards solving the problem of the limited infrastructure of the company for higher demand and hence the decisions to go online were taken to resolve the issues due to high demand. Hence, this is an example of the societal marketing concept.