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Mahindra & Mahindra business’ single greatest competitive advantage in turkey briefly

Mahindra & Mahindra business’ single greatest competitive advantage in turkey briefly

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In 2017 Mahindra & Mahindra had purchased Hisarlar making the second largest purchase in the Turkish market . It also purchased 100 percent of Erkunt Trakor, a leading firms of the Turkish tractor manufacturing sector. Erkunt Tractor will now be able to make their brand an important part of M&M's global production and sales network.

For M&M Turkey is a strategic market due to its location, technology and agricultural capacity. But its competitive advantage is that it has purchased Erkunt Trakor . Due to the following

  • Turkish tractor market, which grew by more than 35 percent in the last three years indicating growing demand
  • Erkunt Tractor, is one of the strongest brands in the Turkish market.
  • M&M will leverage its resources in the world to develop the mechanization industry in Turkey
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