Question

Today’s business world is fiercely competitive and it is imperative for organizations to seek a competitive advantage and differentiate themselves as much as possible. Discuss the competitive advantage of your organization. If you are unemployed, you can pick another organization to discuss.

Answer 1

Organisation : Apple

Apple has been the mobile phone manufacturer of last decade. It has created a loyal set of customers across the globe which waits for the upgrade in every six months from the company. Apple has been leading the industry due to its core set of competitive advantage which are as follows:

1) Integrated value chain: Apple has integrated its strategic value chain of Hardware, software, manufacturing & retail with in its grasp. It is due to this value chain that Apple is able to turn around innovative designs and robust products year after year.

2) Premium pricing strategy : Apple has consistently followed the premium pricing strategy across its markets in order to position its products into the niche category of quality products which comes at a price. Apple has been able to deliver on the promise of quality as well and that is why it has been able to sustain its strategy. It has given it the "go to phone" branding  in developing markets for the high income groups.