Question

briefly presents the company (vicks) background, lines of business, mission and vision, target market, competitive advantage, and the industry in which it operates.

VICKS Company.

Answer 1

VICKS Company-

History-

vicks is a american brand owned by two companies of america procter and gamble and helen of troy limited. The Richardson bought the business of his brother in law and named the company as the Vicks Chemical company. the flu epidemic of 1918 resulted in high increase of the sales of the products of the Vicks that was vaporub. this resulted in addition of another product cough drops. the products kept on adding from then like nyquill dayquill cough syrups. i 1985 Richardson sold the company to proctor and gamble.Before that in 1982 the company was divided into prescription drug company Merell Dow( dow chemical company) and over the counter drug company Richardson vicks which retained vicks brand. Since 1985 the P&G company was been marketing the vicks. in the year 2015 the P&G company sold the vicks vaposteam engine to helen troy limited.

industry- pharmaceutical industry.

products of the vicks-

• puffs(facial tissue)
• dayquill
• nyquill
• vaporub
• babyrub
• vapodrop
• sinex
• vicks formula 44
• vapocool
• inhaler
• vicks cream
• vapopatch
• vaposteam
• zzzquill

Mission and Vission Statement of vicks

Mission- to continue to refine and innovate gentle and safe cold and flu solution that anyone may use to effectively relieve symptoms so that they may enjoy life.

the target market of the vicks company initially were the children. but later they covered the patients of sinus. now the target market contains all the age group people who have flu headache etc.

the competitive strategies of the vicks company haven't changed in a while. P&G company has been marketing the product since 1985 as the touch as powerful as the the mothers touch. but when it had to increase the sales and usage of the product so they introduced the 8-9 diffrent usage of the product. which lead to increase usage of the product. now the product has become a mandatory utiliy of the home. over the years it has gained the trust of the consumers in india as well in the other countries. it has such a strong branding and brand loyalty that no other competitor could survive in the market.