Edward has been in the public relations area for many years. When he was asked to...
Edward has been in the public relations area for many years. When he was asked to sum up what the most significant trends that will affect the practice of public relations, he stressed: a. falling costs in internet advertising mean public relations efforts will likely diminish. b. public relations will continue to support other IMC efforts in building and maintaining an image for the firm. c. the growing dominance of public relations means that it will soon take over the marketing functions related to promotion. d. public relations is its own discipline and to be effective, it must remain independent of the paid efforts like advertising.
Homework Answers
1. B. Public relations will continue to support other IMC efforts in building and maintaining an image for the firm.
We can say that public relations would be more important as a factor of necessity than it is right now and therefore, it needs to be able to make use of all the other marketing, advertising, and CSR functions in order to maintain the brand identity as well as favorability in the coming future.
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