Question

What are the most sensitive and current privacy issues facing consumers?

Answer 1

With advent of latest internet technologies available to the users through internet of things, everyone is engaged in online behaviour of some kind or other. It gives immense opportunity to the e commerce retailers to attract these online shoppers whose share is increasing day by day. Online transactions are not limited to the e commerce. One uses it for availing services, paying utility bills, banking, booking air tickets and so on. In this process he /she needs to share his personal and confidential data with a number of business partners. This data might relate to his /her personal confidential information such as personal security number, email, phone number, baking information, details of credit , debit and privileged banking cards and other payment instruments among others. The biggest privacy issues which the customers face these days are the breach of privacy on the part of one of these businesses, which can cause his /her data landing in the hands of unscrupulous elements, cyber fraudsters, criminal gangs and other undercover actors who can use this data for a number of unintended and undesirable uses. The most common being the use of data for unsolicited promotion, which might reach up to the dangerous levels like cyber frauds, siphoning off money from the user's account, disruption of of services and so on. The company in case might not  have bad intentions, but it is rather its inability to protect the data of customers from cyber actors and other people looking to have unauthorised access by sneaking through loopholes of company's systems. The key is to share such information / do transactions with renowned partners who have a robust line of defense against such threats for preventing breach of privacy.